The words “Carbon neutral” seems to be slowly creeping into mass produced products to assist the savvy consumer carefully make a purchase that is guilt free and will “help the environment”.
Throughout my travels around Australia, I've seen a lot of tourist brochures and a few notebooks here and there claiming their products are “carbon neutral”. At first I thought it was great that companies, who produce most of the greenhouse gasses, are finally taking responsibility for what they do, and doing “their bit” for the environment. But then I thought again. What exactly makes a product carbon neutral? Is it just donating a bit of cash to an NGO to plant a few trees that probably won't even survive? Or is it using solar power rather than coal or oil to produce the product?
In the end, it depends on where the manufacturer wants to draw the carbon neutral line. I'm guessing (and mostly likely correct), that it stops at planting trees. Don't get me wrong, I love trees and their nifty ability to absorb CO2. But whole “carbon neutral” thing reeks of hype. And I'm just not falling for it. Sorry marketing folks...but you'll just have to do better to fool me.
The manufacturer may be using carbon neutral methods to produce that cute little notebook, but what about the paper itself? Surely it was produced by another factory, who purchased the wood from another, that was possibly from another country, which would have used heavy machinery (read CO2) to chop and transport the wood to their site.
I'm sure there is more I could add to this, but I wanted to keep it simple so I could highlight the problem of a product or company that claims to be “carbon neutral”. I hope by posting this “short” rant on my blog, people will think twice about “carbon neutral” and save the environment, by not purchasing anything or very little.